HISTORY

Woolpower

For the story of WOOLPOWER we will travel to Östersund, a town in Central Sweden, in the vast landscape of Jämtland. This is where you will find the Woolpower weaving mill and the sewing workshops right between beautiful mountains, forests, lakes and rivers. There, since 1972, first Gabriel Brånby and later his two sons, Daniel and Adam, manufacture thermic base layers and socks by the highest quality standards. At Woolpower you may find the warmest merino base-layers, mid-layers, socks and accessories from the entire outdoor market. Woolpowers 'Ullfrotté Original' is its core. The knitting technique for this material was originally specifically developed at the request of the Swedish army. The base layers had to be particularly insulating, durable and easy to maintain. Even today, this unique, extra belt loop knitted material is still the core for most Woolpower products. Sustainability and corporate social responsibility has been a top priority for Woolpower since the start. The entire production, from thread to finished clothing, is located under one roof and runs 100% on renewable energy. In addition, residual material at the end of the production chain is seen as a new raw material and processed into, among other things, felt insoles.

At the heart of Woolpower lies Ullfrotté Original. This knitting technique was originally developed at the request of the Swedish military, which needed base layers with a high level of insulation, suitable for intensive use and easy to care for. Today, Ullfrotté Original still forms the basis of a large part of the Woolpower collection. The material is knitted with additional loops, creating a characteristic structure that contributes to the insulating properties of the product. Since its foundation, Woolpower has paid attention to the social and environmental aspects of its production. The entire process, from yarn to finished garment, takes place at a single location. According to Woolpower, 100% renewable energy is used in the process. Residual materials from the production process are also put to further use. For example, some of the leftover textiles are turned into felt insoles. In this way, the material is reused rather than being disposed of as production waste

CONTACT PERSON BE/LUX

Ben De Clerck
+32 475 771 176
Ben@hikeaway.be

CONTACT PERSON NL

Jeroen Hoveling
+31 6 57 93 35 96
Jeroen@hikeaway.be

Niels Van Rossem
+31 6 11 78 68 81
Niels@hikeaway.be

MORE ABOUT

Woolpower

Woolpower creates timeless basic products that will keep you warm, without making your body smell unpleasant or make you feel clammy. Most products still have the same look and cut as they did at the start of this family adventure. And for good reason; the focus is about continuously upgrading and improving the existing collection. Would you like to know who sewed your garment? Take a look at the label: that is where you will find the name of the seamstress. You will then be able to get to know her (or him) on the site. Together with its production and good and transparent working conditions, Woolpower is a warm company from the inside out..

Have a look on the website for more information:
www.woolpower.se

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#woolpower_official #responsiblymadeinsweden

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