Firepot

In 1995 the Briton John Fisher worked as a consultant for an organisation that offers adventure travel in Nepal and Mongolia. Inevitably, he regularly ate freeze-dried trekking meals, just like he did on personal trips to Greenland and Iceland. In those years he tries just about everything the market has to offer, but hardly finds anything that is actually tasty. When he and his family where in Siberia in 2016, where his wife worked as a journalist at the time, they go on a 10-day hike on Lake Baikal together. The plain or too salty taste of the freeze-dried meals caused disappointment again. In addition, John also took a look at the ingredients and their nutritional value and soon finds out that he had served his growing children less than suitable food for 10 days. He decided to set up his own brand where taste and nutritional value come first. It was the start of a new adventure that will turned into what Firepot is today. An authentic brand with a delicious and fair range of tasty, nutritious, dehydrated meals.